2027 Season

AAU Program

Knoxville, TN  ·  Skill. Body. Mind.

One team, coached personally, built on a standard instead of a roster spot. Everything on this page is either already happening or already in motion.

Get Involved The 8 Pillars

01 The Vision

True Pro Academy is building Knoxville’s next AAU program: one team, coached personally, built on a standard instead of a roster spot. The mental side of the game is the most overlooked part of player development. Most programs train the hands and the legs and never touch what’s between the ears, but the players who go the furthest aren’t always the most talented. They’re the ones who compete differently, handle pressure differently, and show up to the next practice after a bad game with a chip on their shoulder instead of their head down.

That’s the player TPA is built to develop, and it’s why every athlete in this program trains across three tools, always in this order: Skill. Body. Mind.

“We choose our thought no matter what’s going on around us.”

02 Why This, Why Now

Jace Hoffberg has spent the last three years coaching in the Knoxville area and building an individual training business from the ground up, one player and one personalized Blueprint at a time. The training side works. Parents are bought in. Players are showing real development, on the court and off it. The natural next step is a team: a full AAU program built on that same standard, with a clear pathway toward high-level competition and real exposure.

Jace is a University of Tennessee Sports Management graduate. His background in mental performance training is what sets the work apart from a standard training session. Through the Inner Coach Project, built alongside his father Eric through Hoffberg Coaching, he’s developed a framework for training the mind the same way you train the body: with structure, intention, and consistency.

1
Coach,
Every Session
3
AAU
Circuits
10–15
Tournaments
Per Year
10
Roster Spots,
Season 1

03 The Program

Every player who comes through True Pro Academy moves through the same structure. It’s documented, filmed, and catalogued, built so it can be shown to a college coach, a parent, or anyone deciding whether to be part of what we’re building.

01

True Pro Training

A video series that starts with taking ownership. Players watch, then name their top three takeaways, built until the language is second nature.

02

Think Strong Training

The Story of the Two Wolves, the Inner Coach concept, and the power of thought choice. Everything that isn’t the inner coach defaults to the inner critic.

03

Movement & Body Assessment

Every player gets a filmed movement and body assessment, turned into an individualized development plan. Proof of work, not just talk.

04

Leadership Training

Guest speakers, on-camera interviews, and real accountability. If you want someone to know something, put him in a position to teach it.

05

Style of Play & Brand

Deep basketball IQ. Movement without the ball, understanding space. Not generic drills. A style players can describe and own.

06

Competitors We Are

Constant messaging about what it means to compete. A quote to open the week, a slide midweek, a video to close it. A value, not a slogan.

07

Rules We Live By

Team language and a shared vocabulary that drives clarity: how we learn, how we communicate, how we hold each other to it.

08

Community

A dedicated group for parents and a board of trustees, built around giving players a way to feel valuable beyond the court.

04 The Path Forward

Year one is about proving it: building the roster, the content, and the culture. From there, it’s simple. Keep putting these players in front of the best competition and the most eyes we can find, whether that’s college coaches, scouts, or the next stage this program earns its way into.

The goal underneath all of it is this. We want every player on this team to compete without his family paying out of pocket. That happens through partners who want to be part of something real. Not just a logo on a jersey, but a program that’s already doing the work and can prove it.

See How Partnership Works

Get Involved

Nothing Here Is a
Promise on Paper.

Whether you’re a parent deciding if this is the right fit for your son, a coach curious about the standard we’re building, or someone who wants to help make this real, this is where it starts. Everything on this page is either already happening or already in motion.

Let’s talk.

Reach out and I’ll walk you through the program, the season, and where your player fits.

jace@trueproacademy.com (919) 444-9572